Build what scales. Grow predictably. Not reactively.
Forty-five minutes. No prep. No sales pitch.
Trusted by leading BMS contractors
The problem, named
Tick each one that resonates. The verdict lands at the bottom.
Start ticking the ones that resonate.
The more that apply, the clearer the picture.
You know the buildings. This is about the business behind them.
Where you are, and why
Most BMS contractors between $1M and $5M get there the same way. Technical excellence and personal relationships. Both real assets. Neither enough at the next level.
BMS founders come up through engineering. The technical side gets learned from peers, projects, and time on the tools. The commercial side does not get taught anywhere in this industry. Pricing. Pipeline. Account development. Tender discipline. Commercial leadership. None of it.
The cost shows up everywhere. Absorbed variations. Tenders priced under pressure. Estimating time spent on cold work. Opportunities in existing accounts nobody develops. A founder who knows there's more in the business but can't find the time.
The work from here is to build the commercial infrastructure that matches the technical capability.
Three stages of growth. Most businesses straddle two of them. Naming which is the first job.
Up to $1M
Stop the leakage. Build the basics.
Read more 02$1M to $3M
Sharpen every discipline. Open new revenue streams.
Read more 03$3M and above
Expand. Build the team. Lead at the next level.
Read moreRevenue is happening. The work is good. The commercial function still runs through the founder. The work is turning that time from firefighting into building.
Priority work
The basics are in. Now the work is sharpening every discipline. Opening new revenue streams. Starting to take the founder out of every decision.
Priority work
Infrastructure is in. Revenue is consistent and predictable. The work now is sector expansion. Building the team that carries performance beyond the founder. Moving into the next level of leadership.
Priority work
How we work together
Every engagement starts with an audit. No recommendations without diagnosis. The audit stands on its own. Clients who continue move into Implementation, then Integration, at their pace.
A structured commercial diagnostic. Pipeline composition, win rate by relationship type, tender management, pricing, margin, client concentration, market positioning. Mapped to a framework built specifically for BMS contractors.
What's included
Fixed-fee. Stands alone if that's all the business needs.
A scoped programme built around what the audit surfaced. Ten to twelve weeks, typically. Systems. Processes. Tools. Training. Coaching. Built to embed the changes.
What's included
Fixed-fee. Scope defined by the audit. No open-ended work.
Implementation builds it. Integration sustains it. After the project ends, attention drifts back to the day-to-day. Disciplines slip. This engagement exists to stop that.
What's included
Monthly retainer over a fixed-period contract. Renewed by agreement.
Book a call to find out whether there's a fit
Client feedback
I have worked with Dan Smith and BMS Growth Systems for many years and have known Dan personally since 2010. He has become a trusted extension of our sales and commercial capability at BMSI. What sets Dan apart is his deep understanding of the industry combined with a strong commercial mindset, and the way he presents commercial thinking so that it resonates with both technical stakeholders and commercial decision makers. I trust Dan completely. His judgement, integrity and attention to detail are first class.
Chris Reid
Managing Director, BMSI
The alternatives
And what BMS Growth Systems delivers instead.
$100K to $150K base. Plus on-costs. Plus, increasingly, equity. A year to hire. Six months to ramp. Then the retention question. A commercial director is the right answer at $5M and above. Below that, the commercial function isn't there to be run yet. It needs to be built first.
BMS Growth Systems builds it. Twelve weeks, fixed-fee. No retention risk. No equity. A fraction of the cost.
Generalists bring frameworks. They've read the books. Run the workshops. Made the decks. They haven't sat in the tender review. Or walked the site. Or had the commercial conversation with the M&E contractor who controls the package.
BMS Growth Systems has. Twenty years inside this industry. We use industry-leading frameworks and adapt them for BMS specifically.
Most BMS contractors wing it. And they pay for it slowly. Variations absorbed quarter after quarter. Estimating time on cold tenders. Accounts that should have grown that didn't. Margin leaks found too late. Compounded across three years, it's significant.
BMS Growth Systems stops the leakage. The audit names what it's costing you, implementation fixes it.
Frequently asked
Foundational work still applies. The audit will decide whether the priority is building commercial infrastructure or whether the focus is revenue first. The work at $500K looks different to the work at $1M. Smaller scope, more focused, but the principles travel.
The framework still applies. Engagements look different at that level. Usually more team build, leadership development, and sector expansion than build-from-scratch.
Yes. Dan splits his time between Miami and London. Discovery calls, audits, and most working sessions run remotely in either market. Office visits are agreed at implementation or integration stage.
Yes. The audit is designed as a complete engagement on its own. Most clients continue into implementation, but the audit stands on its merits and many recommendations can be acted on internally.
Two to three weeks from discovery call to delivery. A data request goes out in advance. The discovery session runs 90 minutes. The report is walked through in a presentation session.
Implementation scope and pricing are defined on the back of the audit. Tailored to what the diagnostic surfaces, not templated up front. Fixed-fee, with scope agreed before work begins.
A small number, deliberately. Audits run in sequence, not in parallel. Active implementation engagements are capped at two. This is a solo practice, not an agency. The work is hands-on. That only happens with a small number of clients.
About Dan
Twenty years across the UK and US, at every level of the commercial function. Senior commercial roles through three industry acquisitions. Built a controls division from zero for a national energy services provider. Opened untapped market segments into material revenue.
Outside BMS, an executive coach to seven-figure founders. Commercial strategy. Leadership. Exits.
Three things sit behind this work. Deep BMS industry knowledge. Senior commercial experience. Executive coaching methodology. That combination is BMS Growth Systems.
What happens next
Forty-five minutes. No prep. We talk about the business. Where you want to take it. What's in the way. If it's a fit, we scope the audit on the call. Not a sales pitch. We'll both know.